Social media marketing is not always the easiest thing for you to work out, no matter how long that you’ve been working it out and taking care of things. Many times, it takes a bit of trial and error to be able to make sense of the details and to know that you’re getting ahead of all of the work that you’ve been trying to do in the first place. How can you know that you’re doing things in a way that makes sense and will help you to get the best results no matter what you’re trying to do or how you want to get there?
As a social media professional, I’ve seen advice come and go, but there are some things that stay the same. For example, did you know that, if you buy Instagram likes to start with, you will be able to get more followers in the long run? It’s about the activity levels on your Instagram page – the algorithm bots will see that you’re getting interaction and bump you up in search results and other aspects of the site. That, in turn, helps you to see results for your work.
Another thing that works is your own interaction. No one wants to follow someone that is just going to be talking at them with no response if there’s a question or comment. You want to be active, sharing thoughts and replying to anything that gets posted on your page. Not only that, but you want to be sure that you’re doing as much as you can in order to ensure that you show your “human side” to the people that may follow your page – people want to follow people, not products or brands.
That takes some getting used to for many brand ambassadors. They want to be able to share as much as possible about the brand, but there’s that balance between sharing the brand and seeming as if you’re being pushy in one way or another. While it takes time to really learn about your voice and to work out what it is that you’re doing on social media, you will find that the results are well worth the work that you had to put in to make it happen.
It’s about showing a side of your brand that is real and human. Many people, especially the younger generations, don’t just want to be talked to. The time for that sort of marketing is over, and now we’re in an age where interactive media is where it’s going. We need to be sure that we engage our audiences and keep them interested in what we’re doing what we have to offer. I promise, no matter how long that it may take you to get used to the whole thing, you will find that it’s completely worth it and that you’re going to get results from the work you put in on the front end.